To produce the calendar, 12 internationally renowned illustrators depicted the MINI model in a fictitious urban setting that perfectly embodies the MINI mindset. Each young artist contributed his or her own unmistakable style. All the contributors were already well known through work that had appeared in magazines such as Vogue, The Face and Wallpaper, or in newspapers such as the New York Times. Thanks to the calendar, customers were able to discover a new facet of the MINI every month.