MINI CONCEPT FOR THE FUTURE

Four design studies — one unique concept
The MINI concept, the starting point for four unique design studies with innovative ideas and features, is a milestone in the design history of MINI. This unique car, with a very realistic future, turns driving into an unforgettable experience. What’s more, it’s urban, cosmopolitan, exciting and functional — in other words, it perfectly embodies the MINI philosophy. With innovative materials, a double rear door, multifunctional cargo boxes and revolutionary ideas for a driving experience that appeals to all the senses, the MINI concept sets new standards in the automotive world. The strengths of the MINI Concept were on view in four different variants during a tour of the world’s most important auto shows. The hardcover book was enhanced with silver embossing.
Client:

BMW AG, MINI Brand Management

Circulation:

3,000 copies

Languages:

English

Year of publication:

2006