The ultimate book about the ultimate automobile: MINI The Book is the latest installment in a success story that has gained mythical status
In a stylish, authentic, emotional and visual manner, MINI The Book traces the secret of the MINI's success back to its beginnings. From the start, this automobile was an icon of a trendy lifestyle, without having to relinquish state-of-the-art technology. The MINI expressed the avant-garde and the spirit of the times back in the 1960s, and is still doing so today. The book's lavish design, with five different types of paper and punched register holes, makes it unique.
Client:
BMW AG, MINI Brand Management
Circulation:
30,000 copies
Languages:
German, English, French, Spanish, Italian, Japanese
Year of publication:
2006
