You don’t need a PhD in chemistry to understand the stories in Merck’s online magazine, as its interesting and exciting scientific features are geared toward a broad readership.
M – The Explorer Magazine from Merck can be found at the www.merck.de/explorer magazine microsite. The articles on scientific topics are appealing and written in an easy to understand manner. Instead of being targeted exclusively at specialists, the reports are meant for Merck customers from the pharmaceutical and chemical industries, as well as potential job applicants. Periodic updates ensure that the online magazine provides flexible, current, and targeted reports on the innovative pharmaceutical company. The exciting and interesting journalistic content is supplemented by multimedia elements, such as flash-animated informational graphics, videos, and podcasts, which keep users coming back for more.
Client:
Merck KGaA
Languages:
German, English
Year of publication:
2009
