SCHWARZ WIE SCHLACKE - ROT WIE GLUT (BLACK AS CINDERS - RED AS EMBERS)

The Georgsmarienhütte steel company wasn’t fit enough to survive but it couldn't be allowed to die.
In 1992, the Georgsmarienhütte steel company, which is located south of Osnabrück and was originally founded as an ironworks in the kingdom of Hanover in 1856, was teetering on the edge of bankruptcy. However, through one of the most unusual takeovers and restructuring actions in German economic history, it became the core of an international metal industrial group that today comprises more than 40 plants and has more than 8,000 employees. In this book, Oliver Driesen not only tells the story of the daring men who invested their energy in iron and steel for more than 15 decades but also chronicles the history of a steelworks, a community and a city that are shining examples of what entrepreneurial energy and teamwork can accomplish when employees and shareholders pull together. Portraits of the sites and impressive photographs round out the volume.
Client:

Georgsmarienhütte GmbH

Circulation:

17,000 copies

Languages:

German

Year of publication:

2006