The B-to-C magazine positions itself as a modern life paper with the attractive design of a modern culture in the feature-newspaper style.
THE MINI INTERNATIONAL is the new customer magazine by MINI. The typical characteristic features of a newspaper – legibility, orientation, trust and efficiency – are transferred into quite a new and unique magazine format with the help of three categories: MINI Life – business, travel, science, new ideas and everything that happens around these topics with MINI. MINI culture – From high culture to street culture and all that MINI has got to do with it. MINI design – The aesthetics of our everyday life, from product design via architecture to fashion and all that inspires fashion – always a MINI subject.
Client:
BMW AG, MINI Brand Management
Circulation:
240,000 copies in more than 60 countries
Frequency of publication:
Biannually
Languages:
German, English, French, Japanese, Chinese
Year of publication:
2001
