High-quality magazine for customers that conveys the character of the global BMW brand and its products in all their facets:
The technical and aesthetic qualities of the vehicles, and the image and attitude toward life associated with the brand. The detailed research that goes into the articles and the quality and originality of the texts and photos form the foundation of an intelligent and exciting publication.
Client:
BMW AG
Circulation:
3.3 million copies
Frequency of publication:
Twice to three times a year in 117 countries
Languages:
33 languages worldwide
