A documentation of the BMW economic forums
As a production location, Germany poses huge challenges to industrial groups as well as midsized companies. In order to discuss these challenges and find new ways forward in times of economic change, the BMW Group initiated a series of forums titled "Success in Times of Change — the BMW Economic Forums."
"Success in Times of Change" deals with these topics and compiles articles written by members of the Board of Management of the BMW Group. The articles are complemented by interviews with experts from the respective business areas, including Prof. Fritz Vahrenholt, Prof. Ernst Messerschmid, Prof. Fredmund Malik and Steffen Klusmann.
Client:
BMW AG
Circulation:
7,000 copies
Languages:
German
Year of publication:
2006


