James Dyson hit the international markets like a whirlwind when he reinvented the vacuum cleaner in the early 1980s — with spectacular success.
He was the first inventor ever to present vacuum cleaner technology that didn’t rely on a dust bag. Dyson's autobiography is the unusual story of a man whose unorthodox methods, optimism and self-confidence revolutionized a market that had grown rather dusty. His book is sure to inspire not only designers, inventors and entrepreneurs but also many other readers.
Client:
Dyson
Circulation:
20,000 copies
Languages:
German
Year of publication:
2004